. . . . "10.1287/isre.1100.0339" . "41" . "23" . "23" . . . . "2012-03"^^ . "10.1287/isre.1100.0339" . . "Institute for Operations Research and the Management Sciences (INFORMS)" . "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube" . "10.1287/isre.1100.0339" . "41" . "23" . "23" . . . . "Susarla" . "Anjana" . "Anjana Susarla" . . "Oh" . "Jeong-Ha" . "Jeong-Ha Oh" . . "Tan" . "Yong" . "Yong Tan" . "1047-7047" . "1526-5536" . "Information Systems Research" . "1047-7047" . "1526-5536" . . "urn:issn:1047-7047" . "urn:issn:1526-5536" . . "2021-09-20T12:48:17.385+02:00"^^ . . . . . . .